Rebuilding a B2B Beauty Brand for the American Market RUNDOWN Role: Marketing Creative • Copywriter • Editor, The Waxopolitan Focus: Brand Strategy • SEO • Product Marketing • E-Commerce • Education • Campaigns Channels: Website • Blog • Email • Social • Paid Media • Sales Training Key Work: U.S. brand positioning • SEO content strategy • Product collections • PDPs • Launch campaigns • Packaging • Training • UX Result: Helped build The Waxopolitan into a professional waxing e

Creative Marketing, Brand Strategy & Relaunch RUNDOWN Role: Creative Marketing Manager Focus: Brand Strategy • Creative Direction • E-Commerce • Product Marketing • Customer Segmentation Channels: Shopify • Amazon • Email • Digital Marketing Key Work: Brand guide • Relaunch strategy • Amazon storefront redesign • Launch email strategy • Customer segmentation • AI product imagery • Creative direction Result: Built the strategic and creative framework for the True Sons product

Reimagining the E-Commerce Experience Through UX, Copywriting, and Customer Strategy RUNDOWN Role: Brand Strategist • Creative Marketing • Copywriter Focus: Brand Strategy • Product Marketing • E-Commerce • SEO • Campaigns Key Work: PDP strategy • Product positioning • Website copy • Customer journey • Amazon vs. DTC strategy • Launch messaging Result: Created a more cohesive product and digital marketing system designed to strengthen the direct-to-consumer experience. Juvia’

Bringing Beauty Education Into the IKEA Experience RUNDOWN Role: Beauty Workshop Creator • Educator • Makeup Artist Focus: Curriculum Development • Education • Experience Design • Creative Direction Key Work: Workshop concept • Curriculum • Workbook design • Educational visuals • Beauty education • Live instruction Result: Created and delivered a four-session beauty workshop for IKEA Ulm, transforming professional beauty expertise into an accessible, interactive customer expe

For two years, I helped Dermalogica come into the modern age with their copy.

Building a Digital Identity From the Ground Up RUNDOWN Role: Creative Marketing Manager • Brand Strategist Focus: Brand Strategy • Social Media • Content Marketing • Product Marketing • Creative Direction Channels: Instagram • E-Commerce • Advertising • Social Media • Video Key Work: Social media strategy • Content calendars • Product storytelling • Sub-line organization • Instagram strategy • Under-15-second ad videos • Creative concepts • Caption writing • Product education

Building a Bold, Consistent Voice Across Every Touchpoint RUNDOWN Role: Educational Content Writer Focus: Beauty Education • Product Marketing • Brand Voice • Customer Experience • Training Channels: Professional Education • Retail • Digital • Training Materials Key Work: Pro and consumer education • Tutorials • Product guides • Training manuals • Product knowledge • Client experience training • Sales support Result: Translated advanced artistry and product knowledge into acc

EDUCATIONAL CONTENT CREATOR AND COPYWRITER RUNDOWN Role: Educational Content Writer Focus: Beauty Education • Product Marketing • Brand Voice • Customer Experience • Training Channels: Professional Education • Retail • Digital • Training Materials Key Work: Pro and consumer education • Tutorials • Product guides • Training manuals • Product knowledge • Client experience training • Sales support Result: Translated advanced artistry and product knowledge into accessible educati

Turning Complex Skincare Science Into a Consumer-Friendly Brand RUNDOWN Role: Beauty Marketing Creative • Copywriter • SEO Strategist Focus: Brand Strategy • Skincare Education • SEO • Product Marketing • E-Commerce Channels: Website • Blog • Search • Product Pages Key Work: Website copy • SEO content strategy • Skincare education • Ingredient education • Product storytelling • Concern-based content architecture • Consumer education • E-Commerce messaging Result: Built the co

BUILDING A LUXURY CBD SKINCARE BRAND FROM TWO PRODUCTS RUNDOWN Role: Brand Strategist • Creative Marketing • Copywriter Focus: Brand Strategy • Creative Direction • Luxury Skincare • E-Commerce • Packaging Channels: Website • Product Packaging • Product Pages • Ingredient Education Key Work: Brand concept • Mood boards • Creative direction • Website architecture and layouts • Website copy • Product descriptions • Packaging copy • Ingredient glossary • Visual mock-ups Result:

How I Created SEO-Driven Beauty Content for eHow.com Role: Beauty Content Producer • On-Camera Host • SEO Content Strategist Focus: Beauty Education • Video Strategy • SEO • Content Production • Audience Engagement Channels: Video • Blog • Search • YouTube Key Work: Beauty tutorial strategy • Video scripting • On-camera hosting • Makeup, skincare, haircare & SFX tutorials • SEO blog content • Talent hiring • Location scouting • Production coordination Result: Created hundreds

SEXYHAIR HEALTHY IMPERFECT FRUIT LAUNCH The Ultimate Guide to Creating High-Converting Landing Pages: Tips from a Professional Copywriter. I was thrilled to help with the launch of a new line of products. My role was to develop the line’s tagline and taglines for each of the masks. I wrote all the copy for the home and landing pages, including the importance of imperfect fruits, the FAQs, and product descriptions. https://www.sexyhair.com/imperfect-fruit-mask-collection/ What

Click on the image to view full blogging portfolio. How to Find a Good Blogger for Your Business If you're looking to expand your online presence and connect with your target audience, working with a professional copywriter or blogger can be an effective way to do so. However, not all bloggers are created equal, and finding the right blogger for your business requires some research and planning. In this post, we'll outline the key steps to finding a good blogger, blogging pri

In my life as a Style Director, my question is always who am I speaking to? It’s about fashion and creativity, but my role is truly about...

I was approached by EpertRating.com to produce a complete makeup course complete with imagery, tests and 70 videos. From location...

Working with the Head of Social Media was a blast on this project! #bannerads #holidays #Instagram

There is nothing like creating a banner ad. It really allows you to have fun with words in ways that highlight the product, season and...

FOR TRENDZFAIR, CUTE & COOL, AND SKINNYTEES As a freelance copywriter traveling the world, it's a beautiful thing to find a consistent, long-term project with a client that you love. Writing for fashion eCommerce sites usually comes with a revolving door of products each season, and a lot of new work to do, but may also have countless pieces that are very similar. The most time-consuming aspect of writing product descriptions is to be able to tell hundreds of mini-stories f

BEAUTY AND FASHION EDITOR I was sought after by E! Online to be a freelance Beauty and Fashion Editor for their E! Style Collective during award season. The role included creating organic, branded content for COVERGIRL, Pantene, OLAY, and Crest 3D White. I helped produce educational beauty training videos, presentations, and digital and printed content for their platforms. I adhered to tight deadlines and editorial schedules for numerous tutorials, videos, celebrity interview

COPYWRITING FOR THE WESTSIDE COLLECTION VIA TONI&GUY Twitter It was an honor to be chosen to help write for TONI&GUY's Westside Collection. This year's Collection saw a two-parter. "The Venice Project" and "The Desert Project." For this project, I collaborated directly with founders Zak and Caroline Mascolo. VIA TONI&GUY.COM "Inspired by the high mountains and deep valleys blending harmoniously, this collection features seamless cuts and a warm colour palette that tr