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How to Find a Good Blogger for Your Business
If you're looking to expand your online presence and connect with your target audience, working with a professional copywriter or blogger can be an effective way to do so. However, not all bloggers are created equal, and finding the right blogger for your business requires some research and planning. In this post, we'll outline the key steps to finding a good blogger, blogging prices, and what you need to ask someone to help you achieve your online goals.
What’s In This Article
Knowing Your Needs
Before you search for a blogger, defining your needs is essential.
Ask yourself questions like:
What kind of content do you need?
Who is your target audience?
What tone do you want the content to have?
What is the desired frequency and length of each blog post?
How much turnaround time do I need to review first drafts?
Knowing the answers to these questions will help you narrow down your search and find a blogger who can meet your specific needs. For example, if you're a beauty brand targeting a young female audience, look for a blogger specializing in beauty with a similar demographic following. A good SEO-optimized blog needs to have several elements in place to convert into sales. Here are some key elements that a blog should have to be SEO optimized and effective at converting into sales
What Your Blog Needs to Convert
High-quality, original content: A good blog needs high-quality, original content relevant to the target audience. The content should be well-written, informative, and engaging.
Relevant keywords: The blog should be optimized with relevant keywords that are frequently searched by the target audience. The keywords should be included in the blog's title, headers, meta description, and throughout the content.
Internal and external links: The blog should include internal and external links that provide additional value and context to the reader. Internal links should direct the reader to other relevant content on the website, while external links should direct the reader to authoritative sources.
Visual aids: Visual aids such as images, videos, and infographics can help to break up the text and make the content more engaging and easier to understand.
Calls to action: The blog should include clear calls to action, encouraging the reader to take the desired action, such as purchasing, subscribing to a newsletter, or requesting more information.
Social sharing buttons: The blog should include social sharing buttons that allow readers to share the content on their social media platforms easily.
Fast load times: The blog should load quickly, as slow load times can cause readers to lose interest and navigate away from the site.
Mobile optimization: The blog should be optimized for mobile devices, as an increasing number of people are accessing the internet on their smartphones and tablets.
By incorporating these elements into an SEO-optimized blog, businesses can increase their chances of converting readers into sales.
Researching Potential Bloggers
Once you've defined your needs, it's time to start researching potential bloggers who meet those needs. There are a few ways you can do this. First, check out social media platforms like Instagram and Twitter to see who's already creating content in your niche. You can also do a Google search for bloggers in your industry or use blogger directories like Bloglovin' to find bloggers in your niche. When evaluating potential bloggers, look for those who have experience writing about your industry or niche and have a solid online presence within it.
Evaluating Blogger Content
Once you've found some potential bloggers, evaluating their content is vital to ensure it aligns with your brand and meets your standards. Look at their blog posts, social media content, and any other published work they have. Consider their tone, style, and engagement with their audience.
FOR MY FULL BLOGGING PORTFOLIO: BEAUTY BLOGS I'VE WRITTEN
Checking Blogger’s Availability and Rates
Assuming you've found a blogger who meets your needs and whose content you admire, the final step is to check their availability and rates. Reach out to the blogger and ask about their availability, turnaround time, and rates. If they're unavailable or their rates are outside of your budget, feel free to continue your search until you find a blogger who is a good fit for your brand. Be transparent about your budget and expectations so there are no misunderstandings.
How Much Do You Pay Someone to Write a Blog?
A fair pricing structure for blogging depends on the copywriter's experience, the level of research and writing required, and the length and frequency of the blog posts. Here are some common pricing structures:
Per word: This pricing structure charges by the number of words in the blog post. Rates can range from $0.05 to $0.50 per word, depending on the copywriter's experience and the level of research and writing required.
Per hour: This pricing structure charges by the hour spent on the project. Rates can range from $50 to $150 per hour, depending on the copywriter's experience.
Flat rate: This pricing structure charges a fixed amount for each blog post, regardless of the length or level of research and writing required. Rates can range from $100 to $500 per blog post, depending on the copywriter's experience.
Ultimately, the copywriter and the client should discuss their expectations and negotiate a fair pricing structure that works for both parties.
If the Blogger You Like is Out of Your Budget, Try Negotiating
Adjust the frequency and length of the blog posts: If a client cannot afford the current rate, they may be able to negotiate by adjusting the frequency and length of the blog posts. For example, instead of weekly blog posts, the client may opt for bi-weekly or monthly posts that are longer in length. This can reduce the overall cost while still providing value to the client's audience.
Provide additional work or referrals: The client may have other projects or clients that they can refer to the copywriter in exchange for a lower rate on the blogging project. Alternatively, they could offer additional work or services, such as social media management or email marketing, in exchange for a lower rate on the blogging project.
Agree to a trial period: The blogger may agree to a trial period where they provide a reduced rate for the first few blog posts. This allows the client to evaluate the copywriter's work and determine if they fit their needs and budget well. If the copywriter has ample work samples, something else may be needed.
Ask for a payment plan: The client may ask for a payment plan where the cost of the blogging project is divided into smaller, more manageable payments over a longer period of time.
Buy in bulk: Ask your copywriter if they are willing to reduce their rate per blog if you offer 50% upfront with a payout per deliverable or weekly for agreed-upon deliverables for the rest.
Ultimately, both parties need to have an open and honest discussion about their needs and expectations. By working together, they can come up with a solution that works well for everyone involved.
The Bottom Line
Finding a good blogger for your business can take some time and effort, but it's worth it if you want to expand your online presence and connect with your target audience. By defining your needs, researching potential bloggers, evaluating their content, and checking their availability and rates, you can find a blogger who is a good fit for your brand and who can help you achieve your online goals. Good luck with your search!
For more Meganomics101, check out my portfolio here, or email me at meganv@meganomics101.com