It wasn't supposed to happen this way. I was going to be a big, famous makeup artist and travel the world. Well, I did end up traveling the world, but it was copywriting that got me there.

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Over 20 years ago, I became a licensed esthetician and makeup artist, and along the way I became an ingredient nerd and the self-described Bill Nye the Science Guy of beauty. I love taking advanced concepts and making them comprehensive, fun, relatable, and sellable. I worked in film and fashion, high-end spas and salons, retail salon management, and corporate education before making beauty tutorials for eHow.com, which led me to an R&D team at a cosmetics company. From there, I kicked off my copywriting career at a beauty marketing agency, where I helped develop multiple beauty brands and their copy.

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Since then, I've worked with brands including Dermalogica, Anastasia Beverly Hills, SexyHair, #mydentity, STMNT, JAFRA International, TONI&GUY, COVERGIRL, and E! Entertainment, and I've written three beauty courses with video, four books on skincare and beauty, and hundreds of pieces of educational and marketing content.

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My work spans:

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• Brand voice, storytelling, and strategy

• Websites, e-commerce, and product development

• Social media, email, and digital campaigns

• Beauty education and professional training

• Product naming, taglines, and advertising

• Amazon content and video production

• Retail and in-store marketing

• Blogs, books, and educational content

• Campaign development and cause marketing

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Today, I live and work in Ulm, Germany, as a multidisciplinary beauty and wellness marketing professional, bringing more than 20 years of hands-on industry experience to everything I create. I don't just market beauty and wellness. I build brands, craft voices, and create content that converts. If you're looking for someone who understands both the creative side of beauty and the business behind it, I'd love to hear what you're working on.

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xx
Megan