DERMALOGICA

Modernizing Dermalogica’s Digital Voice, Content & Customer Experience

RUNDOWN

Role: Freelance Copywriter • Marketing Creative

Focus: Brand Modernization • Digital Marketing • Product Marketing • Education • Campaigns

Channels: Website • Amazon • Social • Email • Blog • Professional Education • In-Store Signage

Key Work: Website modernization • Product copy • Campaign concepts • Social content • Email • SEO content • Professional education • Digital marketing assets

Result: Supported Dermalogica's digital modernization across consumer and professional-facing channels.

Dermalogica is a skincare empire, but when I stepped in as Head Copywriter, they were in transition, trying to modernize their marketing after years without a dedicated writer. I redefined their voice across digital, retail, and professional education, ensuring every touchpoint spoke with clarity, authority, and impact.

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

Website Copy

Overhauled product pages, educational hubs, and brand storytelling.

Social Media & Email Marketing

Developed high-converting, engagement-driven content to strengthen their digital presence.

A+ Amazon Content

Strategized and wrote premium e-commerce content to maximize visibility and conversion.

Retail & In-Store Signage

Created in-store marketing for Dermalogica spas and pro retail locations to enhance customer experience. Was responsible for all gondola copy for Sephora and Ulta.

Global Education & Training

Partnered with the head of education to develop materials for estheticians and spa professionals worldwide.

From consumer marketing to professional training, I gave Dermalogica’s words the power to inform, engage, and sell.