TONI&GUY

COPYWRITING FOR THE WESTSIDE COLLECTION

It was an honor to be chosen to help write for TONI&GUY's Westside Collection. This year's Collection saw a two-parter. "The Venice Project" and "The Desert Project."

For this project, I collaborated directly with founders Zak and Caroline Mascolo.

"Inspired by the high mountains and deep valleys blending harmoniously, this collection features seamless cuts and a warm colour palette that translate modern techniques into everyday wear."

"The ocean influenced this collection as much as Venice itself. The juxtaposition helped to create a “sea-punk” aesthetic. Each look is an adaptation of the latest runway trends translated into comprehensive and wearable hair for any lifestyle."

#hair #beauty #Copywriting