B E A U T Y & B R A N D • E D U C A T I O N

Education is the backbone of the beauty industry—but only if it’s done right. Great education doesn’t just inform—it can transform skeptics into believers, professionals into gurus, and products into essentials. Whether it’s training estheticians, crafting pro-level sales education, or breaking down complex techniques into digestible content, I make sure the message lands.

As Anastasia Beverly Hills’ Educational Beauty Copywriter, I helped shape how the brand teaches artistry. I’ve written two complete beauty courses for Expert Rating, created full-scale sales training decks, and conducted live brand trainings for global sales teams, helping them master the language of the client experience, product knowledge, technique, and conversion.

With 20 years as a makeup artist and esthetician, I know how beauty pros think, how consumers learn, and what makes information memorable. Because beauty education shouldn’t feel like homework—it should feel like an upgrade.