ANASTASIA BEVERLY HILLS

Anastasia Beverly Hills isn’t just about products—it’s about precision, artistry, and education that defines an industry. My role was to craft educational content that translated expert techniques into digestible, impactful training materials for both professionals and consumers.

• Pro & Consumer Education
Developed step-by-step tutorials, product guides, and training manuals to elevate both professional makeup artists and everyday users.

• Brand Voice & Messaging
Ensured all educational content reflected Anastasia Beverly Hills’ legacy of expertise and innovation, maintaining consistency across platforms.

• Client Experience Training
Designed training programs using advanced psychological and sociological techniques to elevate in-store customer interactions—ensuring joyful, high-value experiences that build loyalty, reduce product returns, and drive lasting connections.

• Content Development
Wrote high-impact educational materials that spanned artistry techniques, product knowledge, and consumer how-tos.

• Training & Sales Support
Created resources that empowered beauty professionals, increasing product knowledge and sales confidence across global markets.

• Technical Accuracy & Engagement
Transformed complex beauty techniques into engaging, easy-to-follow education, making high-level artistry accessible to all.

This wasn’t just about teaching makeup—it was about crafting experiences that benefit the highest good of all, inside and outside the store.