D E R M A L O G I C A

Dermalogica is a skincare empire, but when I stepped in as Head Copywriter, they were in transition—modernizing their marketing after years without a dedicated writer. I redefined their voice across digital, retail, and professional education, ensuring every touchpoint spoke with clarity, authority, and impact.

• Website Copy
Overhauled product pages, educational hubs, and brand storytelling.

• Social Media & Email Marketing
Developed high-converting, engagement-driven content to strengthen their digital presence.

• A+ Amazon Content
Strategized and wrote premium e-commerce content to maximize visibility and conversion.

• Retail & In-Store Signage
Created in-store marketing for Dermalogica spas and pro retail locations to enhance customer experience.

• Global Education & Training
Partnered with the head of education to develop materials for estheticians and spa professionals worldwide.

From consumer marketing to professional training, I gave Dermalogica’s words the power to inform, engage, and sell.