eCommerce Professional: Proven ability to translate multiple beauty and fashion brands’ aesthetics into a broad spectrum of creative assets for print, video, and internet platforms. Work closely with Creative Directors, Brand Managers, and creative teams to generate high brand engagement through videos, images, and copy. AP Style, SEO, and Goggle approved!
Production: Conceptualizing, creating, and adhering to tight production and editorial calendars. Castings and fittings, travel, and scheduling accommodations. Bookings, catering requirements. Studio and location sourcing, quoting, invoicing, budgeting, and expense reports directing talent and crew. Communicating between Creative and Art Directors, agencies, Brand Managers; and multiple teams to build effective production processes.
Technical Proficiencies: Outlook, MS Office, WordPress, Magento, Sony Vegas, Trello, Internet Browsers, HTML, Photo, and Video Editing, Social Media
Strengths and Accomplishments: Enthusiastic and creative; demonstrate the ability to achieve objectives within strict deadlines. Above par organizational and communication skills. Solid competencies in raising productivity and reducing costs. Have led, managed, directed, and worked within creative teams on a multitude of projects for film, web, and print.
November 2010 – Present
Various Clients, Remotely, Worldwide
Create branding, marketing materials, and copy for beauty and fashion brands including
educational courses, books, how-to videos, blogs, and websites. From marketing copy, brand stories, product descriptions, and FAQs, I’ve written for brands like JAFRA International, Glam Seamless, eHow.com, Ryze Private Label, me.life Beauty, Dermelect Cosmeceuticals, and many, many more.
May 2018 – June 2019
Anastasia Beverly Hills, Los Angeles, CA
Worked with Educational Director, Marketing, and Sales teams to provide educational training support for the global field team and retail staff of Sephora, Ulta and Macy’s Nordstrom, and more. Develop trainers in the client experience by creating and implementing content that provides more proximate and frequent support for on-counter, consumer consultation, and events staff training.
November 2018 – June 2019
Revenue of inspiration, Los Angeles, CA
Events and Brand Educator
Provided in-store brand education and event support to the staff of beauty retailers including The Detox Market, Planet Beauty, Frends Beauty, and the Spa Montage Beverly Hills for beauty brands like One Zero Seven, Clove + Hollow, and Skin Authority.
July 2005 - Present
Various Clients, Remotely, Worldwide
Freelance Content Producer
I have most producing beauty content for various companies in the online, beauty education and catalog, and eCommerce fields. I produce videos, blogs, ebooks, and web content on all things beauty and fashion. I hire crew, rent locations, and book talent. Designed all beauty and fashion looks for over 160 apparel and accessory companies and multiple eCommerce brands. I cast, schedule, and direct all talent. I create style guides and work closely with the specific needs and requests of hundreds of beauty and fashion brands. Working side-by-side with influencers to create branded content, I adhere to tight deadlines and editorial schedules for hundreds of tutorials, videos, interviews, and copy and celebrity beauty news. Past clients include E! Entertainment, COVERGIRL, Pantene, Olay, TONI&GUY, Herbal Essences, and John Frieda.
July 2004 - Present
Meganomics101.com, Los Angeles, CA
Licensed Esthetician, Makeup, and Hair Artist
Spent the last 11 years providing extensive makeup, hair, and services to film, photoshoots, and live events. Lead numerous vanities departments in Los Angeles and abroad. Work with a broad client base to translate their visions through multi-media makeup and hair. Produce projects by hiring crew, craft services, talent, and booking locations. I have managed two high-end makeup and eyebrow salons and have been a beauty educator for groups of up to 30 people. Have built a strong network of photographers, models, and beauty professionals.
November 2012 - September 2014
Atypical Brands, Van Nuys, CA
Senior Copywriter, Corporate Educator & Product Development
Provided all copy and for nine different luxury beauty and lifestyle brands represented by boutique eCommerce marketing agency. Worked closely with the Creative Director and social media teams to brainstorm visual assets and copy for all internet marketing campaigns, editorial projects, and website and product content. Balanced competing priorities with exceptional organization, communication, and delegation. Kept my finger on the pulse of all marketing and beauty trends and helped launch BeautyRival.com, NuMe Professional Styling Products online beauty, and fashion publication. Helped to increase sales, brand engagement, and social media following.
January 2011 – June 2012
Ferocious Four Marketing, Downtown Los Angeles, CA
Formulated direct mail materials and other media of in-print marketing operations. Organized and coordinated various press releases to media outfits for product launches and endorsements. Writing responsibilities also included technical writing, marketing proposals, papers, newsletters, and other formats.
June 2011 – May 201
Opulen Photography Studio, Downtown Los Angeles, CA
Produced a variety of business materials, including letters, reports, proposals, and forms. Designed, developed, and implemented marketing and sales campaigns. Assisted in booking talent and crew, managing schedules, and directing photoshoots. Organized multiple events, fundraisers, and bookings to increase revenue for the studio.