B R A N D I N G

Branding isn’t about playing it safe. It’s about making people feel something—desire, trust, obsession. I craft brands with personality, precision, and a little bit of attitude because the best ones don’t just exist; they own their space.

I’ve helped beauty and wellness brands go from concept to cult favorite, shaping everything from the words on their packaging to the way they move through the world. Naming? Messaging? Packaging copy that makes you do a double take? It’s all in the details, and I make sure every last one hits.

Because in a crowded market, playing it safe is the fastest way to disappear. Let’s make sure your brand is unforgettable.