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VIE EN ROSE
PROJECT TYPE
Vie En Rose | Brand Copy & Strategy Tone of Voice Development | Website Copy | Packaging
DATE
2019
LOCATION
Remote Client in Los Angeles, CA
ROLE
Copywriter & Branding Consultant
When Vie En Rose launched, it was more than just about selling products, it was about building a brand that felt expansive from day one. As the founder’s right hand, I shaped not just the words, but the UX flow of the website, and the feel, and voice of the brand itself.
With only two products at launch, we needed to create depth. I crafted a content-rich website that positioned Vie En Rose as a science-backed authority, leveraging ingredient education and skincare storytelling to drive SEO and establish credibility.
• Website Copy
Developed full-site messaging, from brand story to ingredient deep dives.
• Packaging
Wrote product descriptions, usage instructions, and on-brand messaging to create a seamless consumer experience.
• Brand Identity & Positioning
Helped shape the visual and verbal identity, ensuring every detail reflected the brand’s ethos.
For a startup with a small lineup, we made sure the words—and the vision—felt bigger.
