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FOR THE LOVE OF
PROJECT TYPE
Content Strategist & Social Media Manager Brand Messaging | Social Media Strategy | Community Engagement
DATE
2024-Present
LOCATION
Remote Client in Ulm, Germany
ROLE
Social Media Manager
For The Love Of is a Reformer and Mat Pilates & Yoga studio that extends beyond movement—offering wellness workshops on everything from Feng Shui and Chakra Balancing to sound healing and holistic self-care. It’s a space designed for transformation, and my role was to bring that experience to life online.
• Content Strategy & Execution
Developed and managed a content calendar that highlighted the studio’s diverse offerings, seasonal promotions, and special events.
• Brand Voice & Messaging
Crafted a tone that felt grounded, inviting, and empowering, ensuring consistency across social media, email marketing, and digital communications.
• Community Engagement
Featured instructors, member testimonials, and behind-the-scenes content to foster a strong, engaged wellness community.
• Visual & Aesthetic Direction
Designed content that reflected the studio’s balance of movement, mindfulness, and energy work—creating an online presence as serene and powerful as the in-studio experience.
Instagram & Email Marketing
• Created high-converting email campaigns and optimized Instagram content to drive engagement, increase bookings, and expand the studio’s reach.
This was more than social media marketing—it was about building a digital sanctuary that mirrored the studio’s mission: to help people move, heal, and grow.
