Contact
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
VIE EN ROSE
PROJECT TYPE
Vie En Rose | Brand Copy & Strategy Tone of Voice Development | Website Copy | Packaging
DATE
2019
LOCATION
Remote Client in Los Angeles, CA
ROLE
Copywriter & Branding Consultant
When Vie En Rose launched, it wasn’t just about selling products—it was about building a brand that felt expansive from day one. As the founder’s right hand, I shaped not just the words, but the look, feel, and voice of the brand itself.
With only two products at launch, we needed to create depth. I crafted a content-rich website that positioned Vie En Rose as a science-backed authority, leveraging ingredient education and skincare storytelling to drive SEO and establish credibility.
• Website Copy
Developed full-site messaging, from brand story to ingredient deep dives.
• Packaging
Wrote product descriptions, usage instructions, and on-brand messaging to create a seamless consumer experience.
• Brand Identity & Positioning
Helped shape the visual and verbal identity, ensuring every detail reflected the brand’s ethos.
For a startup with a small lineup, we made sure the words—and the vision—felt bigger.
