STARPIL WAX

Starpil Wax didn’t just need a blog—it needed a brand identity, a voice, and a strategy to position itself as the go-to authority in waxing. Originally hired as a blog writer, I quickly became the driving force behind Starpil’s branding, content, and education, shaping it into the industry’s most trusted resource.

• Website Overhaul: Rewrote the entire website, refining product descriptions, brand storytelling, and educational content to create a seamless, high-converting experience.

• Creative Direction: Guided the team on brand presentation, messaging, and overall positioning to ensure every touchpoint aligned with Starpil’s expertise.

• Waxing Industry Education: Created ebooks, blog content, and professional guides that made Starpil the ultimate educational hub for body waxing, filling a gap no other brand had before.

• Business Growth Content: Developed drip email campaigns, social media content, and digital resources that helped waxing professionals scale their businesses.

• Video & Live Education: Hosted IG Lives, educational videos, and tutorials, making pro-level waxing knowledge accessible to professionals and at-home users alike.

What started as a simple blog became an industry movement—Starpil Wax wasn’t just selling wax anymore, it was leading the waxing revolution.