S E X Y H A I R

SexyHair isn’t just a haircare brand—it’s an attitude, a statement, and a movement. For over three years, I crafted the voice that spoke to stylists, professionals, and beauty lovers alike.

From digital to in-store, I wrote:

Website Copy
• About Us, Mission, Product Pages
Social Media & Email Marketing: Engaging, high-converting content

• Product Naming & Taglines
#mydentity, STMNT, and SexyHair innovations
Retail & In-Store: Sephora & Ulta gondolas, end caps, and packaging

• Ad Campaigns & Video Scripts
Including collaborations with Christina Aguilera & Lizzo

• Cause Marketing
Beauty Starts Within—a campaign I helped develop in partnership with Mental Health America, going on set to interview and craft authentic messaging.

Whether it was crafting the perfect tagline, conceptualizing an ad, or shaping the language of an entire campaign, my role was to bring SexyHair’s bold voice to life.