MISS CIRE WAX

Miss Cire wasn’t just another waxing brand—it had the potential to own the conversation in professional hair removal. Brought on to elevate their blog, I quickly redefined their entire brand presence, creating a cohesive educational hub, PR strategy, and product messaging that set them apart in the industry.

• Website & Content Overhaul: Transformed lackluster brand messaging into high-impact, professional-grade content that spoke directly to waxing experts.

• Industry Authority & Education: Created in-depth blogs, professional guides, and digital resources that made Miss Cire a go-to educational platform for estheticians.

• PR & Brand Visibility: Wrote press releases, industry articles, and media-friendly content to boost brand credibility and expand reach.

• Product Naming & Launch Strategy: Developed names and messaging for Miss Cire’s upcoming makeup line, ensuring a bold, market-ready debut.

• Social & Digital Campaigns: Crafted engaging email marketing, social content, and product storytelling that resonated with professionals and beauty enthusiasts alike.

Miss Cire wasn’t just selling wax—it was building a movement. I made sure every word, product, and campaign positioned them as the industry leader they were meant to be.