L A Y E R S

When LAYERS Probiotic Skincare set out to redefine microbiome-based beauty, they needed more than just words—they needed a voice that reflected their science-backed, inside-out approach to skincare. As the lead copywriter for this groundbreaking brand, I built their messaging from the ground up, ensuring every touchpoint spoke with clarity, credibility, and impact.

• Brand Guidelines & Voice Development – Established LAYERS' signature tone, weaving together science and storytelling to resonate with both skincare enthusiasts and professionals.

• Complete Website Copy – Wrote every page, from product descriptions to the educational “Why Layers” and “Skin Science” sections, breaking down complex microbiome research into engaging, digestible content.

• Product Packaging & Messaging – Crafted clear, compelling copy for all product labels and packaging, ensuring consistency across the entire line.

• Holistic Brand Storytelling – Unified their gut-skin connection narrative, seamlessly integrating it across digital, print, and packaging platforms.

LAYERS is a movement in skin wellness. Through strategic storytelling and science-driven messaging, I helped shape the language that defines their mission, turning their expertise into a brand that speaks to consumers in a way that informs, inspires, and sells.