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JAFRA INTERNATIONAL
PROJECT TYPE
Brand Messaging | Global Content Strategy | Copy Standardization
DATE
2017
LOCATION
Thousand Oaks, CA
JAFRA International needed a unified brand voice—one that could transcend borders while staying true to its legacy. As the lead copywriter, I developed the copy precedents that set the foundation for JAFRA’s messaging worldwide, ensuring consistency across all international markets.
• Global Brand Voice Development: Created a scalable, adaptable tone of voice that maintained JAFRA’s essence while resonating across diverse cultural landscapes.
• Content Standardization: Developed copy frameworks, product descriptions, and marketing guidelines for international teams to implement seamlessly.
• Website & E-Commerce Copy: Crafted high-converting product pages, promotional content, and brand storytelling that could be localized without losing impact.
• Marketing & Campaign Support: Wrote campaign copy, email marketing, and sales-driven content to support global launches and promotional efforts.
This role wasn’t just about writing—it was about building a voice that could speak to the world.
