HOLLYHOUX

HollyHoux had the ingredients of a premium skincare brand but lacked the voice, story, and strategy to match. As a high-end, Korean-inspired CBD skincare line, it needed more than just better copy—it needed a full identity. I was brought on to build that foundation from the ground up.

• Brand Book Development: Defined HollyHoux’s voice, mission, and skincare philosophy, creating a cohesive identity that resonated with luxury skincare consumers.
 
• Founder Story & Credibility: Crafted a compelling founder narrative, establishing authority and connection while reinforcing the brand’s unique perspective.
 
• Website Overhaul: Rewrote every page of the website, replacing flat, cliché messaging with elevated, intentional copy that aligned with the brand’s premium positioning.
 
• Skincare Philosophy & Positioning: Developed brand pillars, product storytelling, and messaging frameworks to communicate why HollyHoux was more than just another CBD-infused skincare line.

• Luxury Consumer Appeal: Ensured every word reflected the sophistication, science, and innovation behind the products—bridging the gap between cutting-edge Korean beauty and high-end Western skincare.

HollyHoux wasn’t just rebranded—it was rebuilt into the luxury skincare brand it was always meant to be.