F U L L E R S K I N

FullerSkin isn’t just another skincare brand—it’s built on cutting-edge science and the power of C60 Fullerene, an antioxidant 172 times more potent than Vitamin C. My role was to bring this innovation to life through compelling, science-backed copy that educated and converted.

• Home Page: Crafted a strong, authoritative introduction that positioned FullerSkin as a leader in high-performance skincare.

• About Us: Told the brand’s story in a way that built credibility, trust, and excitement around its scientific approach to skincare.

• Product Pages: Wrote benefit-driven descriptions that highlighted each formula’s transformative potential, breaking down complex science into digestible, engaging language.

• Concern Pages: Developed six targeted skincare concern pages, positioning FullerSkin’s three hero products as customized solutions for issues like aging, dullness, and environmental stressors.

• SEO & Brand Positioning: Ensured all content was optimized for search while maintaining a voice that was authoritative, accessible, and compelling.

With only three products at launch, the challenge was to create a brand presence that felt expansive, credible, and essential—and I delivered.