A T Y P I C A L * B R A N D S

As the Senior Copywriter, leading a team of three for nine brands under a boutique eCommerce agency, I built their brand voices, content strategies, and digital marketing campaigns from the ground up. From web copy to email funnels, I made sure every touchpoint didn’t just engage—it converted.

• Led brand voice development and messaging strategy across nine luxury beauty, fashion, and lifestyle brands.

• Managed a team of two copywriters, overseeing web content, email marketing, and editorial projects.

• Developed SEO-driven product descriptions, landing pages, and eCommerce content to boost visibility and sales.

• Created training materials, sales scripts, and brand guidelines to ensure consistent messaging across all platforms.

• Collaborated with creative and social teams to produce campaign copy, blog content, and ad assets.

• Kept a pulse on beauty trends, digital marketing shifts, and eCommerce best practices, shaping BeautyRival.com (the agency’s editorial beauty platform).

• Played a key role in branding NUME Professional Styling Products and Belleto Airbrush Cosmetics, which were leading names in hairstyling tools and airbrush makeup.