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E! ONLINE
Project type
Branded Content | Editorial Writing | Beauty & Fashion Coverage
Date
2015 Award Season
Location
Los Angeles, CA
ROLE
Beauty & Style Editor
During award season, E! Online tapped me to bring expert beauty and fashion insight to their E! Style Collective. My role was to create organic, branded content for industry giants like COVERGIRL, Pantene, OLAY, and Crest 3D White, translating red carpet trends into compelling, consumer-friendly content.
• Editorial & Branded Content: Wrote high-impact articles, celebrity beauty breakdowns, and trend reports aligned with major beauty brands.
• Video & Presentation Production: Helped produce educational beauty training videos and digital content, ensuring seamless integration across E!’s platforms.
• Celebrity Coverage & Tutorials: Delivered in-depth tutorials, product recommendations, and red carpet-inspired looks tailored for the E! audience.
• Fast-Paced Content Creation: Managed tight deadlines and editorial schedules, producing engaging beauty and fashion content on a rapid turnaround.
From backstage beauty secrets to expert-led product education, I helped shape E!’s award-season coverage into a must-read, must-watch experience.
